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Rapala® offers freshwater casting lures, built from quality materials, to help you get hits on your line. Shop our wide selection of tank-tested and hand tuned fishing lures to find the right one for your tackle box. Rapala® offers freshwater casting lures, built from quality materials, to help you get hits on your line. Shop our wide selection of tank-tested and hand tuned fishing lures to find the right one for your tackle box.